Jorge Luis is a journalist for a London business paper.
Main success scenario
- Jorge Luis writes on a daily and even hourly basis about the eurozone crisis. He uses social dashboards and curating tools and produces lots of curated stories about the causes of the problems, the stupidity of the continental europeans and how it will all end soon in complete and utter disaster. His sources are other journalists, well-known economists and famous bloggers.
- On his way to the newsroom he usually passes St Pauls cathedral, where Occupy London people protest. He thinks they rather look like losers, except for one very interesting young lady. She tells him where he can find the center of the universe: at the Whispering Gallery of the cathedral. He thinks she is nuts, but also very beautiful and interesting, so he walks the 259 steps from ground level to the Gallery. Once he gets there, he realizes that the girl was right. It IS the center of the universe. There are murmurs to be heard there – it seems they come from everywhere. He hears about guilds and the craftsmen who built the cathedral. He learns about how proud they were and how they formed communities of practice, educating the uninitiated, teaching each other to create.
- He returns to ground level. The girl is gone, but yet he feels happy. He realizes he can do more then repackage the social media streams, that there is more than Twitter-the-new broadcast medium. He starts a new journey: finding a guild, a community of practice, but restyled in a 21st century fashion. It will be more open, more connected to others then the old guilds. He will still use a social dashboard and curaring tools, but also he uses wikis, and synchronous communication. And most importantly, he starts building, together with others. For instance, together with the people formerly known as his readers. They will co-create the analysis, the search for solutions and sense-making, rather than helplessly listening to “experts”, passively consuming the knowledge and information. Instead, they’ll start building their own destiny as a community, and the newsroom will be part of the platform.